LEADER : 00000nam 2200000uu 4500 |
008 090715s2007th m 000 0 tha d0 tha d |
020 ^a9780071107228
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020 ^a0071107223
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040 ^aneu
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082 04 ^a658.8^bP324M
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100 1 ^aPeter, J. Paul
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245 ^aMarketing management :^bknowledge and skills /^cJ. Paul Peter, James H. Donnelly, Jr .
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260 ^aBoston :^bMcGraw-Hill Irwin,^cc2007.
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300 ^a813 p. :^bill. (some col.), col. map ;^c26 cm .
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504 ^aIncludes bibliographical references and index
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650 0 ^aMarketing|xManagement
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650 0 ^aMarketing|xManagement|vCase studies
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700 1 ^aDonnelly, James H.
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852 ^aManagement.
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999 ^a Arpaporn
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