| LEADER : 00000nam 2200000uu 4500 |
| 008 140521s2012||||th 000 0 tha d |
| 020 ^a9780273740933 (pbk. : alk. paper)
|
| 040 ^aneu
|
| 082 00 ^a658.8^bH784M
|
| 100 1 ^aHooley, Graham J
|
| 245 10 ^aMarketing strategy and competitive positioning /^cGrahamJ. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
|
| 246 0 ^aMarketing strategy & competitive positioning
|
| 250 ^a5th ed
|
| 260 ^aHarlow, England ;^aLondon :^bPearson,^c2012
|
| 300 ^axv, 578 p. :^bill. ;^c25 cm
|
| 650 0 ^aTarget marketing
|
| 650 0 ^aMarketing^xManagement
|
| 700 1 ^aPiercy, Nigel
|
| 700 1 ^aNicoulaud, Brigitte
|
| 999 ^ayuwapha
|
แสดงรายละเอียดบรรณานุกรม
< ปิดหน้าต่าง
