| LEADER : 00000nam 2200000uu 4500 |
| 008 140522s2006||||th 000 0 tha d |
| 020 ^a0324322844
|
| 040 ^aneu
|
| 082 00 ^a658.8^bQ3G
|
| 100 1 ^aQuelch, John A
|
| 245 10 ^aGlobal marketing management :^ba casebook /^cJohn A.Quelch, Christopher A. Bartlett.
|
| 250 ^a5th ed
|
| 260 ^aMason, OH :^bThomson/South-Western,^cc2006
|
| 300 ^aviii, 680 p. :^bill. ;^c24 cm
|
| 504 ^aIncludes bibliographical references
|
| 650 0 ^aExport marketing^xManagement
|
| 650 0 ^aExport marketing^xManagement^vCase studies
|
| 700 1 ^aBartlett, Christopher A.,^d1943-
|
| 999 ^ayuwapha
|
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