| LEADER : 00000nam 2200000uu 4500 |
| 008 140522s2013||||th 000 0 tha d |
| 020 ^a9780071318204 (pbk. : alk. paper)
|
| 020 ^a0071318208 (pbk. : alk. paper)
|
| 040 ^aneu
|
| 082 00 ^a658.84^bA454G
|
| 100 1 ^aAlon, Ilan
|
| 245 10 ^aGlobal marketing :^bcontemporary theory, practice, and cases /^cIlan Alon, Eugene Jaffe, with Donata Vianelli
|
| 260 ^aNew York :^bMcGraw-Hill/Irwin,^cc2013
|
| 300 ^axxi, 602 p. :^bill., maps ;^c26 cm
|
| 504 ^aIncludes bibliographical references and indexes
|
| 650 0 ^aExport marketing
|
| 650 0 ^aExport marketing^vCase studies
|
| 700 1 ^aJaffe, Eugene D
|
| 700 1 ^aVianelli, Donata
|
| 852 ^amarketing
|
| 999 ^ayuwapha
|
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